The Dubai Roads and Transport Authority (RTA) has announced a new program that Ads now permitted on school buses. This is a great opportunity for you to generate additional income.
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Dubai’s #RTA offers investment opportunities for school bus operators by allowing the display of advertisements and promotional campaigns of Dubai’s business community on school buses.
To read full news, visit https://t.co/d59n6xYb3x pic.twitter.com/a1H3w58O5A— RTA (@rta_dubai) May 17, 2024
School Bus Advertising Investment Opportunity
The goal of this initiative is to provide school bus companies with a new way to make money.
By allowing businesses to advertise inside and outside on your buses, you can tap into a new revenue stream, said Adel Shakeri, Director of Planning & Business Development, RTA.
Guidelines for School Bus Advertising
أتاحت #هيئة_الطرق_و_المواصلات في #دبي فرصاً استثمارية لمشغلي حافلات النقل المدرسي، وذلك من خلال السماح للمشغلين باستثمار حافلاتهم المدرسية، لعرض الإعلانات والحملات الترويجية لشركات ومؤسسات قطاع الأعمال في الإمارة.
لقراءة الخبر كاملا، يرجى زيارة الموقع الإلكتروني… pic.twitter.com/eQEclKXWmc— RTA (@rta_dubai) May 17, 2024
Of course, there are some guidelines for school bus advertising to ensure the ads are appropriate for the young passengers. Here’s a quick rundown:
Safe and Sound:
The ads now permitted on school buses must promote positive values and behaviors according to UAE laws. They shouldn’t contain anything harmful or inappropriate for children.
Approval Process:
You’ll need to get the go-ahead from Dubai Municipality before displaying any ads. Additionally, you’ll need an advertising permit from the RTA website.
Keeping Students Safe:
Onboard ads must be placed behind the driver to avoid distracting them. Additionally, no ads can block the doors, emergency exits, or the “School Bus” signs on the exterior. The driver’s visibility, especially through the rear window, cannot be obstructed either.
The process for utilizing this advertising service is streamlined and involves the following steps: Submit your application through the Advertising Management System (AMS) on the RTA’s website, ensuring all necessary documents are attached. Obtain approval from Dubai Municipality whenever the advertising material is changed. Ensure that the installation and subsequent removal of advertising materials from the buses are completed within 48 hours after the campaign ends.
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Wrapping Up
Overall, this new program from the RTA offers a great way for school bus operators in Dubai to make some extra money. Just be sure to follow the advertising guidelines to keep things safe and appropriate for the students.
